Subjects covered under MBA Digital Marketing course

MBA Digital Marketing syllabus and subjects train aspirants to concentrate on both necessary business administration and specialization in digital marketing. Additionally, students are educated both theoretically and practically about branding and promoting products in the digital market.

In general, MBA Digital Marketing course subjects includes digital marketing, e-marketing, mobile marketing, social media marketing, human resource, finance, online marketing, and much more. Apart from these, some online surveys and research will help aspirants better understand e-marketing.

Basically, MBA Digital Marketing degree trains students in the basics of business management, branding and promoting, online advertising and poster creation, SEO and marketing, customer relationship management, online ad supervision, e-commerce, and web and social media marketing.

Reading about new technologies and research papers, and participating in online workshops and lab sections, gives students practical knowledge about MBA Digital Marketing course. Hence, aspirants should select elective subjects according to their area of interest, future career options, and higher education scope.

Subjects covered under MBA Digital Marketing course:

MBA Digital Marketing syllabus core subjects are given below:

  • Communication Skill Development
  • Corporate legal Environment
  • Accounting for Managers
  • Demand and Business Forecasting
  • Business Skills Development
  • Management of Organizations
  • Business Policy and Strategic Management
  • Business Communication
  • Project Management
  • E-commerce
  • General marketing strategies
  • Business-to-business (B2B) e- marketing
  • E-business technologies
  • Business planning
  • Financial statement analysis
  • Interactive marketing
  • Digital Marketing and Strategy
  • Market research and Seminar

In addition to this core subject, MBA Digital Marketing course offers some practical courses, which are considered as lab subjects. They are given in the following:

  • Online advertising
  • Internet marketing strategies
  • Social media marketing
  • Digital advertising
  • Web analytics
  • Online privacy and policy implications
  • Search Behaviour-based inference
  • Database Management System Analysis
  • Design Communication Networks for Business E-Commerce

Moreover, MBA Digital Marketing syllabus includes corporate management, accounting, economics, business management, business communication, human resource, and much more. Further, the important elective subjects are finance management, digital Marketing, marketing and sales, and much more.

Especially, MBA Digital Marketing degree holders can opt for a high-paying marketing management job with lucrative annual pay that will increase with their experience in the particular field with huge future prospects. Generally, the range of salary after an MBA Digital Marketing degree is INR 5,00,000 to INR 25,00,000.

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